The value of leveraging real-time operational metrics for data has proven itself, but finding the most useful approach towards applying it…
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Research
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Customer Targeting: Beyond Demographics and “Likes”
Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of…
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Outlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net…
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Outlook: Big data and analytics in 2015
The year 2015 will be one in which data and analytics technologies become more standardized, more broadly adopted, and more successful.
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Apache Hadoop: Is one cluster enough?
Projects like Apache YARN expand the types of workloads for which Hadoop is a viable and compelling solution, leading practitioners to…
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Pushing big data to the executive edge
Getting big data to senior executives requires the business intelligence community to help them overcome reservations around the technology.
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Real-time marketing takes hold
Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced…
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The application-defined data center
Enterprises can use data centers and cloud computing together to meet the infrastructure needs of emerging applications and new requirements.
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Beyond SSDs: flash and performance-sensitive computing
Flash's balance between speed and cost opens provides opportunities for emerging big-data applications as well as applications that are otherwise input/output…
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How enterprises will use the cloud for big data analytics
Enterprises are shifting big-data analytics projects to the cloud but compatibility, security, and performance concerns remain key blockers to adoption.
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Market landscape: in-memory database technologies
The landscape of data solutions has been significantly disrupted in the last several years, on multiple fronts. Another such disruption is…
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Intelligence-aware threat detection and mitigation
In the era of big data, organizations must employ a combination of security analytics, intelligence-aware security controls, and automated response to…
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